Terms - Being a panel member

Version: January 2, 2020

What do we do with your data?

About Happy Panel

Happy Panel is specialised in research to digital media. We do this research on behalf of or together with our clients.

We always do research with the users of the products we test. If you are subscribed as a panel member, we can invite you for these studies. To be able to determine whether you belong in the target group of the products and services that we test, we need to get to know you a little bit. That is why we ask you a number of questions when you subscribe. We invite you for studies based on your answers. Then we often ask for some extra information about the subject of the research. In order to be able to invite you as specifically as possible for the research, we always complete your profile with the answers you give us.

We use the information provided only to be able to specifically invite you to participate in this research. In addition, we show our clients (with anonymized) profile information why you are a suitable participant for the research. We will never sell personal information to other parties or use it for marketing purposes.

When you sign up

It is important to us to invite the right people for the study. For that we must be able to rely on the data that you provide us. If you subscribe to our panel, we agree that the information you provide is correct. If we agree that you will participate in a research, then you will show up, or let us know well in advance that you are no longer available. If you violate these agreements, we are entitled to unsubscribe you or stop inviting you for the research.

The data we process and the way we process it

For the processing of special personal data (such as sexual orientation, religion, origin, health or political preference), we always request separate permission.

We only place functional and analytical cookies

If you use our websites, we will in some cases place cookies on your computer. We do this to keep track of which questionnaires you have already completed and to make our website work optimally. We also place cookies in order to keep track of - anonymous - analytical data about the use of our websites.

We do not place tracking cookies that can track your surfing behavior on other websites, nor do we use tracking cookies from other parties.


We use secure connections for all information that you provide to us via happypanel.nl. Your profile information is stored in secure data centers and remains within the European Union. We have safety agreements with the suppliers of our digital systems to ensure the same level of security and confidentiality. Happy Panel remains responsible at all times for the confidentiality and security of the personal data that you have provided to us.

All employees of Happy Panel are bound by their employment contract to treat your data confidentially, and are regularly explained about the procedures with regard to handling personal data.

If you unsubscribe, we will delete your information

We keep your personal data for as long as you are registered with us. You can decide at any time that you no longer want to be registered with us. We will unsubscribe you as soon as you request. If you unsubscribe from our panel, we will delete or anonymize all personal data saved up to then, with the exception of transaction data on incentives that you have received from us. We do not keep these for longer than required by law.

You can always see what information we have collected about you

If you want to view your data, contact us via the contact details below. Explain as clearly as possible which data you want to view, and submit your proof of your identity to us. If it appears that we have incorrect information about you in our systems, we will adjust this at your request. We can only provide access to personal information if we are sure that we will provide it to the right person. We always process a request for inspection within 1 working week.

Not happy with how we process your data?

Let us know as soon as possible. We will do our utmost best to find a suitable solution. If we cannot find a solution, you can of course always submit a complaint to the Dutch Data Protection Authority or an applicable court.


Where we refer to 'we' in this document, we mean Happy Panel. Happy Panel is a trade name of Valsplat B.V. and is located at Prins Hendrikkade 22, 1012 TM Amsterdam. According to the General Data Processing Regulation, we are responsible for processing the personal data as described in these terms and conditions. We do this because it is necessary for our business ('legitimate interest'), and only with your permission.


You can contact the data protection officer of Happy Panel via:

Joris Leker
+31 20 626 00 29
Prins Hendrikkade 22, 1012 TM Amsterdam, The Netherlands, afdeling privacy.